Economy

Is my online questionnaire too long?

I sent the questionnaire to an email list provided by the client* and received this email:

Started answering but too long. 

I replied:

Thanks for letting me know.

I sent the email on Monday and the current response rate is 36%. The completion rate is 95% so maybe up to 5% of the respondents think the questionnaire is too long.

Here is the distribution of minutes taken to complete the survey:

The median is 8 minutes and the mean is 10. Six respondents took more than 20 minutes to complete it and one took over an hour (i.e., got started, had dinner, and then finished).

What's your reaction?

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